N.V. Richard Juhlin Blanc de Blancs - No Alcohol

Richard Juhlin (born 1962) is a Swedish writer on Champagne, who has written a number of books that have been translated into several languages, including English and French. He holds the world record since 1998 in the number of champagnes tasted, having currently tasted over 10, 000 different champagnes. In 1999 in Stockholm he arranged the greatest champagne tasting in history, with the 150 best champagnes ever made.


He is world famous for his skills in blind tasting. At the annual Spectacle du Monde tasting in Paris in 2003 he correctly identified 43 out of 50 champagnes.


Juhlin is a physical education teacher by training, and was educated at Gymnastik- och idrottshögskolan in Stockholm. He worked as a teacher in Mälarhöjden before he could make Champagne-related activities his full-time profession.

Juhlin was awarded the Chevalier d’Arc in 1997.

He was awarded the Merite d’Agricole by the French Ministry of Agriculture in 2002 and upgraded to the highest level in 2010. In 2013 Juhlin received the highest rank in France when he was awarded the medal National Order of the Legion of Honour by French president Hollande.

The book and 3000 Champagner both received the prize for the Best Book on French Wines in the World at the World Cook Book Awards.

4000 Champagnes was chosen as the best Book on French Wines through All Times at The Gourmand Awards in Frankfurt. Juhlin is currently one of only two wine book authors who have been awarded three World Championship titles.

A scent of Champagne was translated into five languages and won the prestigious title Best wine book in the world at the World Cook Book Awards in Beijing and was also elected “Hall of Fame”.

At present Juhlin is working as a freelance journalist, writing for several magazines such as Spectacle du Monde, La Revue de Champagne, Decanter, Wine International, Fine Wine and others.


In 1999 he made a film for Swedish Television called Treasures of Champagne, which was sold to seventeen different countries.


In 2012 the TV series Nesevis was launched on NRK1 in Norway where Juhlin educated viewers in how to use there sense of smell in everyday life.


Juhlin is often consulted as a speaker and host all over the world. He also does fragrance consultant jobs.


Mr.Juhlin is a judge in Decanter´s international jury of their annual champagne tastings.


In 2011 he was consulted to lead the project with the champagne bottles found in the Åland archipelago from 1840. Juhlin tasted all 164 bottles when they were recorked.


Juhlin has designed two series of the optimized champagne glasses. "The Richard Juhlin Collection", handmade by Reijmyre and the latest "The Richard Juhlin Optimum" by Italesse.


He has had the Champagne Club by Richard Juhlin at www.champagneclub.com for over 18 years with members from all over the world. He also has his own Champagne bar – The Champagne Bar by Richard Juhlin in Stockholm. An app - The Champagne Club app was released in April 2015.


In 2015 he created his own sparkling non-alcoholic wine under his own name the "Richard Juhlin Blanc de Blancs" and the "Richard Juhlin Blanc Rosé".


Mr.Juhlin invented the concept of Champagne Hiking; Why a champagne tastes best at a particular time in a particular place. A new book is currently in progress on the subject ; Champagne Hiking - The 100 Best Champagne Locations in the World.