2017 Prunotto Dolcetto d'Alba

The first harvest took place in 1905. This was followed by several difficult years which suffered from the instability in the economy, aggravated by the first world war. During this crisis, the young Alfredo Prunotto met and then married Luigina, with whom he decided to take over the co-operative winery "Ai Vini delle Langhe", bestowing on it his name. Thanks to the passionate persistence of the newlyweds, the winery became famous very quickly and began to export wines throughout the world: first to South America and then to the United States, whose markets opened up during those years. Prunotto is one of the few companies that believed in the economic prospects of the new world.

In 1956, Alfredo Prunotto decided to retire from the business, giving the company over to his friend and wine expert Beppe Colla, aided by Carlo Filiberti and a bit later by his brother Tino Colla.

In 1989, the Marchesi Antinori family began its collaboration with the Prunotto Company, at first handling distribution and later, in 1994, when the Colla brothers retired, getting directly involved in the production process, maintaining the excellent level of quality which Alfredo Prunotto had always insisted upon.