Digital Wine: Wine Apps for Vino Lovers
Tuesday July 11, 2017
Digital transformation is inevitable. Technology needs to be multi-faceted in order to adapt and survive. In the field of highly competitive industry, such as software-based products, consumers are changing how companies think. They need to find a customer-centric, dynamic platform that will help people with their daily activities.
As technology continues to move forward by further creating new developments in different sectors, so is the expectation of consumers to have effective products that will be the answer for anything that makes lives more comfortable. It is only proper that companies need to be able to keep up with this unceasing shift with its consumers. Mobile usage is one of the technological fields where there is drastic movement on its market. With mobility as one of the most sought-after forms of convenience, smartphones or mobile devices continue its rise on top as the main gadget commonly used every day.
An infographic shared by the company GO-Globe indicates that mobile apps usage will continue to rise as its critical role continues to be highlighted. Likewise, according to the study, those who are always online actually spend approximately 52% of their online time to play or take a look at mobile apps.
In the light of this continuing development, not only does it affect consumerism, but it creates a large impact on the culture and may even shape how our future will look. And one industry affected by this modernisation is winemaking.
Winemaking is considered to be a traditional industry, with century-old techniques and rich heritage. While this seems to be the case, those in the wine business are slowly adapting to the digital trends; such as launching their own apps. An action they should take as wine lovers are now more engaged on using their devices or gadgets as compared to the previous years.
There are mainly two types of wine apps on the market (based on price point): free and those that offer a variety of services on a monthly basis subscription. Tasting notes, price, terroir info, and producer's info are among the information readily available on wine apps. But that’s not all, these applications have the capacity to be used as a data-mining tool giving leverage to sommeliers, wine enthusiasts, restaurant owners, and the producers themselves to better understand the market, and in turn, help further improve their services.
With the wine apps gaining attention, there are those who are doubtful of the usefulness of these apps. Despite this, the wine industry is welcoming these apps with open arms. Taking cues on some of the research and studies, here are some reason as to why wine apps are here for the good of everyone.
Based on the findings of Paul Mabray presented during the annual State of the Wine Industry report, it is said that there is a significant connection between the growth of apps in relation to the success of wine. On the report, for 2015 alone mobile e-commerce increased by 32%. It is stated that more than one-third of winery traffic comes from mobile phones. One of the key takeaways in this report is that wine apps are still growing. This is because of wine apps’ influence, information and intelligence shared to its users.
Wine apps go beyond offering just educating people about wine, these apps help consumers take action and purchase wines. Sonoma State University Wine Business Institute recently reported that 23% of wine drinkers actually refer to wine apps to help make them decide which wine to buy. In addition, one of the retail predictions by Dr Kai Hudetz, a managing partner of the Institute for Retail Research (IFH), is that customers are now known as ‘smart natives’. These customers have moved the retail industry from bricks and mortar to digital landscape.
Not only that, it is also good to note that since embracing technology the wine industry has become far more evolved as compared to the ancient era. A time where wines are recorded on hand-stitched, paperbound books and arranged by using tags hanging on the bottle’s neck. Wine collectors can now also properly monitor and organise their prized wines more efficiently with the use of apps.
Right now, there are different wine producers and retailers who have their own wine apps. Here are two wine apps available in the market that may be the answer as for why wine apps are here to stay:
Thirst | available on App Store and Google Play
One of the best wine apps in the market. It’s easy to navigate interfaces gives you access to an enormous database about the world’s alcoholic drinks. Thirst lets you see a side-by-side comparison of a wide range of products from their database. It also lets you search items either through text search, barcode scanning, or label scanning. The choice is yours. With its precise management of data, there is a guarantee of accuracy every single time you use Thirst – ratings, wine tastings, or other application that is available from your end. Aside from wines, it also has information on beers and spirits.
Get it for free on Google Play and App store.
Corkz | available on App Store and Google Play
Considered as one of the top 50 apps in TIME Magazine. One of the most comprehensive wine apps that has several functions. For all types of wine drinkers, casual to the serious oenophiles, it gives users access to the largest known wine management website there is -CellarTracker. It also contains a comparison tab for your wine choices. Lastly, it has the nifty feature of letting you scan barcodes on wines that give all of these: wine information, monitor wines you want to try out or those you’ve just drunk and gets you price comparison across nearest wine stores near you.
Download on Google Play and App store.
Once you’ve found the wine you want to buy, head here to finally get it.