For most, Ceretto is predominantly recognized for its extraordinary red (and white) wines, estate vineyards, exceptional quality, unique and architecturally modern wineries, and design. However, upon closer examination you will discover a whole other world, where our homeland, the Langa hills of the Piedmont, is protagonist with its collection of rare and precious gastronomic gems.
Famed Italian gastronome and intellectual Luigi Veronelli wrote, "The land, the land, the land, the land, always, the land." The Ceretto family has sustained this same philosophy since the sixties when Bruno and Marcello joined their father Riccardo in the family business in Alba.
The two brothers' objective was to select vineyards in the most historically important areas for the production of great wines. This idea, spawned by a visit to Burgundy, would prove the wisdom of the Ceretto family, placing their bottles among the greats of enology and elevating Barolo and Barbaresco among the most appreciated and prestigious wines in the world. The idea was revolutionary at the time for a territory in which the concept of "cru" was completely unknown, but most of all, it was a genial intuition. The most difficult challenge the brothers faced was the encounter with their father who, as was typical at the time, purchased grapes for the wines he vinified. "You are undertaking a difficult course, the land has never made anybody rich," he warned, but Bruno and Marcello did not doubt the potential of the land and stubbornly replied, "We believe in the land 100%. Of course, the cellar counts some as well, but great wines are made from great grapes."
And so, they began dreaming of labels bearing the name of the vineyard and also its image: "so whoever drinks that wine can see the vineyard from which it has originated. The vineyard is history, the names of the hills remain, unchanged over time, enhancing the quality and credibility of the wines produced here. You can search for, visit and physically touch a vineyard… always."
eRobertParker.com #213 Jul 2014 Monica Larner 94 With toasted and savory aromas, the 2010 Barolo Prapo shows a heavier, more masculine bouquet compared to the more ethereal Brunate expression. Barolo Prapo moves with thicker lines and inner determination. It's a wine of power and heft that has the staying power to withstand many long years in the cellar. Despite its youth, it boasts a complex side with contrasting tones of red cherry, spice and crushed mineral that form a seamless, supple finish. Drink: 2017-2030.
Ceretto delivers a seamless performance in 2010 with an impressive succession of top scoring wines across its various vineyard designates. The 2009 lineup showed less consistency, but the 2010 Ceretto wines are nothing short of irresistible.
JS: James Suckling
BV: Bidvino Staff
RP: Robert Parker
WS: Wine Spectator
JH: James Halliday
JR: Jancis Robinson
WE: Wine Enthusiast
DM: Decanter Magazine
JD: Jeb Dunnuck
2010 Ceretto Barolo Prapò
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